{Hermès' Success Has Actually Been Driven by Scarcity
While the majority of deluxe brands drive direct exposure via social media marketing, celebrity collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not changed a lot in years; it does not have TikTok, and does not give celebs cost-fr